The actress’s new bath product collaboration includes a surprising (and viral) ingredient. Sydney Sweeney has sparked both excitement and raised eyebrows with her new Dr. Squatch Sydney Sweeney soap collection, which notably features a limited-edition bar containing trace elements of her actual bathwater. The Sydney Sweeney soap line plays off her Euphoria persona while pushing boundaries in celebrity merchandising.
About the Controversial Product
The collection includes:
- “Euphoria Suds” ($24): Cedarwood-scented soap with 0.1% filtered bathwater from Sweeney’s personal soak sessions (GQ)
- “Maddy’s Revenge”: A glitter-infused body wash nod to her Euphoria character
- Standard Bars: Regular tea tree and lavender options without the novelty ingredient
PageSix reports the bathwater-containing soap sold out in 11 minutes despite warnings from dermatologists about potential “ick factor” hygiene concerns.
Why This Collaboration Makes Sense
- Brand Alignment: Dr. Squatch built its reputation on unconventional masculinity before this female-focused expansion (Yahoo Lifestyle)
- Meta Marketing: Direct reference to Sweeney’s viral 2023 SNL sketch about selling bathwater
- Charity Angle: 15% of proceeds benefit ocean conservation nonprofits
Public Reaction to Sydney Sweeney soap
The Sydney Sweeney soap drop has divided fans:
- Supporters call it “genius trolling” of celebrity culture
- Critics label it “peak parasocial weirdness”
- Dermatologists caution about sensitivity risks (albeit minimal)
Availability of Sydney Sweeney Soap : Restock expected June 15, though the bathwater edition may remain a one-time novelty.