Alleged Smear Campaign Rocks Hollywood: Lively Accuses Baldoni of Sexual Harassment

Blake Lively has filed a legal complaint against It Ends With Us director and co-star Justin Baldoni, accusing him of sexual harassment and orchestrating a calculated smear campaign against her. The complaint claims that Baldoni’s PR team used a tactic known as astroturfing—creating a false impression of public support and opposition to manipulate opinions. Lively alleges that the campaign targeted her reputation, portraying her as “controlling” and “difficult” during the film’s production. PR experts warn that this strategy, often rooted in misogyny, is commonly used in Hollywood to distort public perception. Baldoni’s legal team has denied the accusations, calling them false and harmful.