YouTube is one of the largest and most popular social networks in the world. Therefore, getting a YouTube verified badge or improving its channel status certainly increases the chances of successful marketing on YouTube.
Advertise your business through marketing on YouTube
Most people are afraid to use YouTube to promote their work. But you should not be afraid and the main reason is:
The most popular videos that get great views on this platform are not professional at all! In contrast, only one person stands in front of the camera and talks about what he knows. You do not even need expensive equipment to produce accurate and popular content.
Marketing with YouTube means: wide access to unique opportunities to increase awareness, generate traffic, increase engagement rates and introduce and identify the brand.
In this post we want to show you why and how to use YouTube Marketing to promote your business.
Why YouTube?
The popularity of YouTube is constantly increasing. There is no downward trend in the use of this platform. This makes our point very clear: People of all ages, from all over the world, love to watch videos online.
One of the biggest advantages of this network from an advertising point of view is: YouTube is where most of your audience is.
As a result, a good marketing strategy can help you attract more people and improve your overall productivity.
The number of popular YouTube Channels is huge and you can get ideas from them. Using this method, you can do marketing on YouTube and improve your marketing strategy.
Use YouTube to market your business
The scope of this social network is very wide and global. Statistics show:
1.3 billion people use it.
300 hours of video are uploaded every minute.
5 billion movies are watched on this network every day.
80% of people between the ages of 18 and 49 watch YouTube videos.
In addition, the YouTube video platform provides a great opportunity for a variety of jobs and businesses. But this network is not for everyone. So before you decide to include YouTube in your company’s marketing strategy, consider a few pros and cons.
Pros of marketing on YouTube
ابی Video marketing is suitable for almost any type of job
YouTube is the second largest online search engine
شود Video is the most attractive form of content
Targeting customers with keywords and hashtags is much less expensive
Pros of marketing on YouTube
. You have no control over the ads in the middle of your content
محیط Customizing the environment and changing it according to user usage is very limited
YouTube Marketing To Boost Your Business
1. Develop a special YouTube strategy
YouTube may be more time consuming than other social networks. However, writing content and updating images is easier than creating quality video content.
But the good news is that it’s a lot easier now than it used to be. Using a variety of tools and learning all the important things online, will allow you to identify and produce the best type of content.
First, let’s talk about strategy.
To get started, what do you want to achieve with YouTube and video marketing? What are your exact goals? For example:
● Improve brand awareness and increase the rate of brand interaction
● Create leads (customer interested) and better conversion rates
● Increase website traffic
● Improve sales
Knowing the exact goals will help you make the right videos for your channel. Movies that take you to your goals and to your target audience.
2. Specify the specific format of your video channel
There is no specific template for effective marketing. However, with careful consideration you can choose a general format to get a better result from publishing your content. Some general templates are more relevant to your audience and more relevant to your content.
So, check out the list below and try to find the best option for your business:
● Conversation
● Interview
از Video from the screen (you can record special training from the computer screen.)
● Training
● Explain the different cases
لا Blog (video blog)
● Product review
● If you have a specific job, you can even upload YouTube videos in the style of business messages.
Marketing on YouTube
3. Use tools to produce video content
Creating and publishing video content is more possible today than ever before. Because there are countless video marketing tools to help you.
You can now create almost any type of video you can think of with different tools.
There are several great options among the tools, such as:
And Slidely Promo
● Wave
● Vyond
4. Incorporate keywords into your marketing strategy
Keywords are relevant to the subject of your video. You can get better results from your marketing by using related keywords in video titles, descriptions and tags.
In fact, putting those keywords in the search engine tells what the video content is. And when people are looking for related videos, your content will be more likely to be seen. Choosing the right keywords will help your brand be seen.
In addition, you can find the most popular videos in the field Search your respective. Then, copy their keywords. This will cause your video to appear under “Suggestions” when someone views certain content.
5. Choose the best image (Thumbnail) for your profile
1. Go to your account> My Videos> and Edit
2. Choose the image that attracts the most attention to your brand
6. Post the right and specific action call for marketing on YouTube
The main purpose of YouTube videos is to get more views on YouTube. You need to take action to make these people your customers.
You should include a link to your website, blog or page in your video description. You should also tell people which site to visit at the end of your video. Make sure you find a way to get their contact information.
The following is a list of some of the most important things YouTube celebrities usually say at the end of their videos:
● Please rate this video.
Follow me on Twitter.
● Find me on Facebook.
. Subscribe to my channel.
من Visit my blog to see great videos.
● Put this content on your site.
فا Please post your comments
● Send this video to your friends.
من Check out my channel.
Marketing on YouTube
7. Don’t forget search engine optimization in YouTube marketing
When it comes to SEO, there are several factors to consider:
کانال Your Channel Keywords: Choose keywords that represent your brand, business, and video content to help YouTube better understand your channel.
Video title and description: Use related keywords in your video title – this also helps YouTube understand what your video is about.
● Video tags (hashtags): Like keywords, you need to add relevant tags to ensure more visibility.
● Video Watching Time: The more people spend their time watching your videos, the better your SEO results will be.
Basically, YouTube promotes videos that people watch for longer
Interaction metrics: YouTube also cares about the attractiveness of your videos (comments, likes / dislikes, shares) – the more, the better!
● Number of subscribers: YouTube checks to see how many new subscribers will be added to you after the videos are released.
8. For better marketing, have more interaction with your subscribers
Remember that YouTube is a social network. This means that you must have an active presence on this platform. When someone comments on one of your videos, respond and thank them. If anyone asks a question, be sure to answer it.
9. Advertise your movies
Uploading a video to YouTube is not enough. You have to advertise them. Some promotional ideas include:
خود Put your videos on your blog.
Email your YouTube link to your friends and contacts.
Ask people you know to share their lists and contacts with you
.
. Publish your video on your other social networks.
Ask people to share your video and video on social media. You can use the phrases “please retweet” or “share this with your friends”.
Conclusion
In short, if you want to try a video marketing strategy, you should definitely consider marketing on YouTube. This helps you to have a much wider audience, improve brand awareness and generate more engagement, traffic and leads.
Have you ever tried marketing on YouTube?
