How to Get the Instagram Verified Badge

What Is the Instagram Verified Badge?

The Instagram verified badge is a blue checkmark that appears next to a user’s profile name. It signifies that the account is authentic and belongs to a public figure, celebrity, brand, or influencer. Having the blue badge adds trust, improves visibility, and prevents impersonation. In 2025, Instagram verification is more accessible than ever—thanks to new Meta Verified options and updated identity checks.

Why the Instagram Verified Badge Matters

Getting verified on Instagram is not just about prestige—it’s about credibility and growth. Verified users often experience:

Higher trust from audiences and partners.
Improved engagement due to algorithmic prioritization.
Protection from fake accounts or impersonation.
Access to exclusive features, like enhanced support and security tools.

For businesses and creators in the US, verification can also help attract brand deals and increase discoverability in search.

How to Apply for the Instagram Verified Badge

Instagram’s verification process is straightforward but requires accuracy and authenticity. Here’s how to request it:

Open Instagram and go to your profile settings.
Tap Account → Request Verification.
Fill out the application form with your full name, category (e.g., entertainment, sports, business), and provide official identification (like a government-issued ID).
Submit the request and wait for Instagram’s review.

Typically, responses arrive within a few days. If you’re approved, the blue checkmark will automatically appear next to your username.

Meta Verified: The New Way to Get Verified

Meta introduced the Meta Verified subscription in 2024, giving users a more reliable path to verification. For a monthly fee, subscribers can:

Get the verified badge across Instagram and Facebook.
Receive proactive impersonation protection.
Access direct support from Meta.

This option is ideal for creators and entrepreneurs who want verification benefits without waiting months for approval.

Tips to Improve Your Chances of Getting Verified

While Instagram’s criteria remain strict, you can improve your chances by following these steps:

Build a strong online presence with consistent branding.
Get featured in news articles or credible publications.
Avoid fake followers and maintain authentic engagement.
Use your real name or brand name clearly in your profile.
Stay active with regular posts, stories, and Reels.

Verification focuses on notability and authenticity, so being recognized outside Instagram greatly helps.

How Much Does the Instagram Verified Badge Cost?

Applying for the blue checkmark through the regular process is free. However, Meta Verified starts at around $14.99/month (mobile) or $11.99/month (web) for US users, depending on your plan. The subscription model also includes verification benefits and account support.

Common Reasons for Rejection

Many users get denied due to simple errors. Avoid these pitfalls:

Submitting fake documents or incomplete info.
Having inconsistent usernames across platforms.
Being inactive or lacking public presence.
Using private accounts (verification requires a public profile).

If you’re denied, you can reapply after 30 days.

FAQ

What does the blue checkmark mean on Instagram?

It confirms that Instagram has verified your identity as an authentic public figure, celebrity, or brand.

Can anyone get verified on Instagram?

Yes, anyone can apply, but Instagram only approves accounts that meet authenticity, uniqueness, and notability standards.

Is Meta Verified the same as Instagram verification?

They are related—Meta Verified offers the badge via subscription, while traditional verification is free but selective.

How long does Instagram verification take?

Most applications are reviewed within a few days to two weeks.

Does verification improve reach or engagement?

Indirectly, yes. Verified accounts gain more trust, visibility, and credibility, which often boosts engagement rates.

Final Thoughts

The Instagram verified badge is more than a status symbol—it’s a trust marker in the digital economy. Whether you’re a creator, entrepreneur, or influencer in the US, getting verified can elevate your brand reputation and online influence.
In 2025, with Meta Verified expanding access, it’s the perfect time to secure your blue badge and strengthen your digital presence.