{"id":1249,"date":"2021-06-30T07:01:17","date_gmt":"2021-06-30T07:01:17","guid":{"rendered":"https:\/\/virlan.com\/en\/?p=1249"},"modified":"2021-06-30T07:01:17","modified_gmt":"2021-06-30T07:01:17","slug":"lollipop-ai-launches-online-grocery-marketplace","status":"publish","type":"post","link":"https:\/\/virlan.com\/en\/education\/lollipop-ai-launches-online-grocery-marketplace\/","title":{"rendered":"Lollipop AI launches online grocery marketplace where you can build your own recipes"},"content":{"rendered":"

As I\u2019ve taken to online grocery shopping over the pandemic, I\u2019ve always wondered why supermarkets didn\u2019t offer simple \u2018recipe\u2019 features that would have automatically collected items for a homemade meal. It seemed an opportunity missed. But it is missed no more.<\/p>\n

 <\/p>\n

British online grocery marketplace<\/h2>\n

Lollipop AI, the new British online grocery marketplace<\/strong>, is launching its public beta today to do that, and it\u2019s been created by a serial UK entrepreneur who was there at the start of successful UK startups Osper, Monzo and Curve.<\/p>\n

Founder and CEO Tom Foster-Carter has envisaged a platform allowing people to build meal plans from recipes, assembling the ingredients automatically into their shopping baskets, and suggesting remaining household essentials. He says the Lollipop could well help with health goals, improve culinary skills and minimize food waste. Built as a marketplace, it will be partnering with Sainsbury\u2019s and BBC Good Food with more partners, and fulfillment will be completed by retail partners. The business model will be taking a small commission from retail partners, allowing selected advertising, e.g. from CPG brand owners.<\/p>\n

The site will be free to use, while a premium tier is planned. The first 10K beta testers to sign up to the waitlist will be offered access to premium features \u201cfor life,\u201d says the startup, which will offer prices at the same rate as normal supermarkets.<\/p>\n

Foster-Carter, who had the idea after having a baby and realizing he was spending hours trying to use a normal supermarket, says the approach will save several hours a week for the average household. (We will briefly note the fact that a man had to create a site like this after doing the weekly shop\u2026). Lollipop claims 80% of households spend over a<\/p>\n

The founding team includes former employees of Monzo, Farmdrop, Amazon, Sainsbury\u2019s and HelloFresh, such as cofounders Chris Parsons and Ib Warnerbring.<\/p>\n

Although Foster-Carter is coy about how much he has raised for this approach, he says he has raised a pre-seed round backed by JamJar Investments, Speedinvest, and a \u201craft of grocery\/technology big hitters\u201d including Ian Marsh (former UK GM of HelloFresh) and former leadership and founders of online grocers in the U.K. and abroad plus \u2018super angels\u2019 Charles Songhurst and Ed Lando.<\/p>\n

In particular, the site is likely to appeal to people looking to lose weight, as meal planning would be simpler and may even have an impact on recipe-box startups.<\/p>\n

Lollipop<\/strong> is not alone in its ambitions. Jupiter.co in the U.S. bills itself as \u201cgroceries on autopilot\u201d; Jow is recipe-led shopping, as is Side Chef; while Cooklist is a meal-planner + cooking support, also in the U.S.<\/p>\n

Foster-Carter told me: \u201cIt\u2019s a marketplace so we could partner with traditional supermarkets (Sainbury\u2019s, Tescos, Waitrose etc) + online retailers (Ocado, Amazon), direct to farm \/ organic (Riverford, Farmdrop), mission-led single component (Oddbox, Milk & More, etc); recipe boxes (Gousto, Hello Fresh, Mindful Chef etc); and rapid delivery (Gorillas, Getir, Weezy, etc).<\/p>\n

\u201cThis is just the start\u2026 The plan is to be the single place you go to for all your food needs \u2013 we\u2019ll enable you to order your Deliveroo or restaurant kit (e.g. Dishpatch) from us. Groceries are delivered by our partners, and then when it\u2019s time to cook you\u2019ll be able to use a cooking companion app (due out next month). In the future you\u2019ll be able to improve your cooking skills through Lollipop.\u201d<\/p>\n

Few players have nailed the ability to buy a lot of items (50-100+) really fast, not even Amazon \u2013 this might be Lollipop\u2019s USP, if it can crack it.<\/p>\n

 <\/p>\n

also read :<\/p>\n

What is Shopify ? How to Start Selling on Shopify<\/span><\/a><\/p>\n

Magento Vs OpenCart: A full comparison between 2 store builders<\/a><\/span><\/p>\n

Shopify vs Magento vs Prestashop vs Woocommerce vs OpenCart<\/a><\/span><\/p>\n

 <\/p>\n

 <\/p>\n

Lollipop: The Monzo of supermarkets?<\/h2>\n

 <\/p>\n

Grocery app Lollipop wants to be the Monzo of supermarkets | Sifted
\nIt would be hard to come up with a startup that\u2019s more zeitgeisty than Lollipop.<\/p>\n

The grocery shopping app\u2019s founder wants to use his experience in fintech to do for supermarket shopping what digital banks did for financial management: make it quick(er), easier and perhaps even a little bit fun. If it can pull that off, it might just create an investor\u2019s dream.<\/p>\n

\u201cIf Monzo did supermarkets, what would that look like?\u201d says Lollipop founder Tom Foster-Carter, the former COO of Curve and Monzo.<\/p>\n

\u201cIf Monzo did supermarkets, what would that look like?\u201d<\/p>\n

His answer: Lollipop, which launches today. The free app helps busy families plan their weekly meals, meet their health goals, find a bit of menu inspiration and save time by automatically sticking all the ingredients needed in a basket \u2014 and getting them sent to your door.<\/p>\n

Investors are interested. Foster-Carter has raised a \u201csizeable pre-seed round\u201d from investors including VC firms JamJar and Speedinvest and angels like Ian Marsh, former CEO of HelloFresh UK, Roger Egan, founder of online grocery RedMart and Kai Hansen, founder of food delivery company Lieferando.<\/p>\n

The next question is: will customers bite?
\nGrocery mania<\/p>\n

Foster-Carter is far from the only entrepreneur eyeing up the brave \u2014 and fairly brutal \u2014 new world of digital grocery. Europe is awash with startups offering super-fast grocery delivery, while several more online grocery players like Oda and Rohlik are attracting serious investor attention. Takeaway food delivery giants like Wolt and Glovo are also increasingly pushing into other areas of food ecommerce \u2014 and have already built up big brands and customer bases.<\/p>\n

He\u2019d argue that they\u2019re not tackling one of the biggest pains about grocery shopping though: the decision making.<\/p>\n

\u201cOver 40% of people spend over two hours meal planning and shopping every week.\u201d<\/p>\n

\u201cThere\u2019s so much activity around delivery speed \u2014 but that\u2019s not the only need out there,\u201d says Foster-Carter, who\u2019s surveyed over 1,000 UK families about their shopping habits. \u201cOver 40% of people spend over two hours meal planning and shopping every week \u2014 and we want to help them get it sorted in record time.\u201d<\/p>\n

Kitchen companion<\/p>\n

With Lollipop, users can set health goals or dietary requirements \u2014 \u2018I want to eat less meat\u2019 or \u2018I\u2019m gluten-intolerant\u2019 \u2014 and plan meals for the week that fit the bill. Once users have selected recipes, Lollipop automatically fills up their shopping basket with the necessary ingredients.<\/p>\n

In the \u201cnear future\u201d, customers will also be able to personalise their buying and cooking preferences, opting for organic over non-organic veg, the sustainable option or the \u201clazy option\u201d of pre-chopped ingredients, says Foster-Carter.<\/p>\n

Later on, Lollipop could also help users with a health plan \u2014 for example, taking them through a programme to help them turn vegan in three to six months \u2014 or help them learn how to cook. Those would likely be premium features, for which customers would pay a monthly subscription.<\/p>\n

Lollipop also wants to help customers make sure they always have the basics in stock. Based on past shopping habits, it plans to figure out when you\u2019re about to run out of loo roll, for example, and then \u2018magically\u2019 add it to your basket.
\nTaste the difference<\/p>\n

Partnerships will be key to making that all work \u2014 and there, Lollipop is off to a good start.<\/p>\n

It\u2019s signed UK supermarket giant Sainsbury\u2019s as its first grocery partner and recipe site BBC Good Food as a recipe partner. Over time, Foster-Carter hopes to partner with plenty of other food businesses, including recipe kit providers and veg boxes.<\/p>\n

\u201cWe want to build a marketplace,\u201d he says. \u201cWe see [online grocers] as partners, as well as the likes of Gousto, HelloFresh and Oddbox. Ultimately, if we get this right, we should be the single place to go for all your shopping needs.\u201d<\/p>\n

For now though, all the ingredients ordered via the app come from Sainsbury\u2019s. Lollipop takes a platform usage fee \u2014 \u201ca small slice\u201d \u2014 in return for hooking these grocers up with customers who might not otherwise shop with them.<\/p>\n

One interesting finding from Lollipop\u2019s earliest test users is that they seem to \u201cbecome less price sensitive when looking at meals\u201d, rather than ingredients, says Foster-Carter; something that could prove pretty useful for supermarkets in the midst of an ongoing price war with one another.<\/p>\n

On the recipe front, Foster-Carter also wants to use smart software design to take away some everyday frustrations, like helping people avoid flicking back and forth between an ingredients list and recipe instructions on a website.<\/p>\n

\u201cIt\u2019s a UX exercise,\u201d he says. \u201cCan we make what happens in the kitchen feel frictionless?\u201d
\nLollipop\u2019s waitlist
\nSocial shopping<\/p>\n

Today, Lollipop is opening up a waitlist to join its beta app \u2014 taking more than a healthy dose of inspiration from Monzo, which grew hugely in its early days via its waitlist \u2014 and is offering the first 10k people to join access to premium features for life.<\/p>\n

But Monzo isn\u2019t the only business Foster-Carter is taking a few ideas from. On the community side, he\u2019s looking at Spotify.<\/p>\n

\u201cWe want you to be able to tell your friends when Magnum ice creams are on offer.\u201d<\/p>\n

\u201cWe have a feature called playlists, where we group up items to make it faster to add things to your shop,\u201d he says. \u201cWe want to make that social, so you can pick from your friends\u2019 playlists.\u201d<\/p>\n

To make that take off, Lollipop<\/a> will be asking users for access to their phone contacts when they sign up. \u201cWe see it as being a core part of the product,\u201d he says \u2014 and hopes that as a result, the request won\u2019t \u201cfeel creepy\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

As I\u2019ve taken to online grocery shopping over the pandemic, I\u2019ve always wondered why supermarkets didn\u2019t offer simple \u2018recipe\u2019 features that would have automatically collected items for a homemade meal. It seemed an opportunity missed. But it is missed no more.   British online grocery marketplace Lollipop AI, the new British online grocery marketplace, is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1249","post","type-post","status-publish","format-standard","hentry","category-education"],"yoast_head":"\nLollipop AI launches online grocery marketplace | Grocery store<\/title>\n<meta name=\"description\" content=\"Lollipop AI British online grocery marketplace . 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